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Alat People Meter untuk Menghitung Rating TV (Banjir Embun)
People meter biasanya dipasang di televisi rumah di beberapa kota besar di Indonesia. Alat itu menempel dekat dengan televisi agar memudahkan penonton menekan tombolnya. Perusahaan penghitung rating hanya mengambil sampelnya yang berjumlah ribuan untuk mewakili jutaan penonton di seluruh Indonesia.
Sebenarnya untuk mengetahui rating TV selain menggunakan people meter, dapat juga menggunakan proses data lain, seperti jenis kelamin, usia, pekerjaan, pendapatan, hingga pengeluaran bulanan penonton. Data itu didapat dari hasil survei dan wawancara oleh petugas perusahaan pengelola rating kepada anggota keluarga yang rumahnya terdapat people meter.
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