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Foto: Brand Jewel Rocks (Instagram/@jewelrocksbijoux)
Sementara itu, Jewel Rocks merupakan brand UMKM perhiasan asal Seminyak, Bali yang terkenal menggunakan material unik. Pemilik Jewel Rocks, Imelda Widjaja bekerja sama dengan pengrajin perak, resin, manik kaca dan pembuat warna natural di Bali, Jawa Timur dan Bandung.
Imelda Widjaja memulai bisnis ini dengan modal awal Rp500 ribu. Kini, Jewel Rocks sudah memiliki 10 karyawan yang sebagian besar adalah ibu rumah tangga. Di ajang Paris Fashion Week 2022, brand yang dibangun sejak 2006 ini memamerkan koleksi autumn/winter 2022. Imelda menyiapkan 10 desain baru untuk dipamerkan di PFW 2022.
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