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Brand Victoria’s Secret (VS) akhirnya menggaet seorang pria untuk pertama kalinya sebagai brand ambassador. Mereka memilih aktor Darren Barnet yang kini menjadi ambassador untuk lini olahraga brand VS bernama Pink.
Brand tersebut saat ini memang sedang mengarah ke inklusi serta diversitas, dimana produk Pink menawarkan berbagai produk khusus olahraga seperti hoodie, celana dan pakaian olahraga lainnya yang bebas gender.
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Victoria’s Secret menggaet Darren Barnet sebagai brand ambassador pria pertama (instagram.com)
Amy Hauk, chief executive officer Pink, mengatakan jika Darren adalah pilihan tepat untuk posisi itu. Bintang film Netflix dengan judul Never Have I Ever itu dinilai bisa menjadi panutan bagi para remaja.
"Saat kami fokus untuk memperluas penawaran bebas gender kami dan terus berkembang sebagai merek, kami ingin memastikan mitra kami tidak hanya mewakili keragaman pelanggan kami, tetapi juga mewujudkan individualitas dan kepercayaan diri," kata Amy dalam pernyataan resminya.
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