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Bos Instagram, Adam Mosseri akhirnya menanggapi kritikan para penggunaanya soal Instagram yang semakin mirip TikTok.
Ia kemudian memposting sebuah video yang menjelaskan alasannya kenapa Instagram mulai meniru TikTok.
Bahkan Kim Kardashian dan saudara perempuannya Kylie Jenner, wanita yang paling banyak diikuti di Instagram, memposting ketidaksukaan mereka untuk fitur baru itu. Tentu saja itu perkara yang serius. Apalagi mengingat dulu Kylie pernah menurunkan stok Snap karena dia bilang dia tidak membuka aplikasi lagi.
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Kim Kardashian dan Kyle Jenner kritik Instagram yang mirip TikTok (bbc.com)
# Perubahan yang Terjadi pada TikTok
Bukan rahasia lagi bahwa selama setahun terakhir, Instagram telah mengejar dominasi TikTok, sehingga aplikasi ini bukan lagi hanya aplikasi berbagi foto.
Platform ini bahkan telah menawarkan bonus uang tunai yang menggoda kepada influencer jika mereka cukup berhasil, mengeksploitasi pembayaran pembuat TikTok yang sedikit.
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