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TikTok memperpanjang durasi konten video menjadi tiga menit. (AFP,OLIVIER DOULIERY)
Mengingat TikTok merupakan aplikasi media paling populer di Indonesia saat ini, langkah ini merupakan langkah yang tepat yang dipercaya bisa membuat TikTok lebih unggul dibandingkan kompetitor.
Hal ini juga dilakukan karena sudah banyak kompetitor yang mengikuti jejak TikTok seperti Youtube dan Instagram. Hal ini disadari oleh Instagram yang kini siap menjalani eksperimen sebagai aplikasi dengan fitur video penuh.
“Kami bukan lagi aplikasi berbagi foto, ada kompetisi serius saat ini. Tiktok besar, Youtube bahkan lebih besar lagi, adan ada banyak yang baru lainnya” ujar bos Instagram Adam Mosseri dalam unggahannya di Twitter.
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